App Store Optimization that turns visibility into growth
Get found in search. Turn visits into installs.
ASOFlo helps iOS and Android apps improve rankings, visibility, conversion, and organic installs through data-driven ASO. We are an App Store Optimization agency for indie developers, startups and small-to-mid app companies, working on both the App Store and Google Play.
Free, with no commitment, for the App Store and Google Play. Rather talk first? Book a strategy call.
Search What people type. The store matches it against the highlighted fields.
App name and subtitle Up to 30 characters each. Store search reads both.
App name and short description Up to 30 and 80 characters. Store search reads both.
Icon and screenshots Search doesn’t read them. They show what the app does, so they decide whether people install.
Keyword field Up to 100 bytes, hidden from visitors. Store search reads it. Separate terms with commas, no spaces.
Full description Up to 4,000 characters. Google Play has no keyword field, so search reads your descriptions.
Indie developers, startups and small-to-mid app companies.
Teams that want more organic installs without relying only on paid ads. We work on games, utilities, health & fitness, finance, education, lifestyle and other consumer apps, on the App Store and Google Play.
Downloads are flat
Installs are low or not growing, and the app doesn’t rank for the searches that matter.
Visitors don’t install
People find the store page, but the icon, screenshots or description don’t convince them.
A launch is coming
The app is about to launch, or just has, and needs a keyword and metadata plan from day one.
New countries are next
The app is moving into new markets and needs its listing localized for each one.
Paid installs cost too much
Ads keep getting more expensive, and the team wants more installs to come from store search.
Not sure which it is? Start with a free review of your listing, before you commit to anything.
ASO services for the App Store and Google Play.
One team handles keyword research, metadata, creatives, localization and conversion for both stores, so your listings stay consistent.
Not sure where to start? Start with a free audit.
App Store Optimization
Your App Store and Google Play listings handled together: keywords, metadata, creatives and testing planned as one, so both stores tell the same story.
Keyword Research
Find the searches your future users actually make, in each market and each store, and choose the terms worth targeting.
Metadata Optimization
Titles, subtitles, keyword fields and descriptions written to each store’s rules and character limits, and kept consistent across both stores.
Creative Optimization
Icons, screenshots and preview videos that show what your app does at a glance, planned and sized for each store.
App Localization
Keywords researched in each language, with messaging and screenshots adapted for each market, for apps moving into new countries.
Conversion Optimization
Turn interest into installs through clearer positioning, stronger store listings, and A/B tests with Apple’s product page optimization and Google Play’s store listing experiments.
How our ASO process works.
It starts with a free audit of your current listing. After that we plan, make the changes and keep measuring.
Audit
A free review of your current listing: rankings, keywords, metadata, creatives, competitors and conversion gaps.
Strategy
A prioritized roadmap focused on the opportunities with the strongest potential for your app.
Optimize
Put the plan into action across keywords, metadata, creatives, localization, and conversion.
Measure & Grow
Monthly ASO management tracks visibility, rankings, installs and conversion, and feeds what we learn into the next cycle.
ASO isn’t a one-time checklist. It’s a growth system.
One team for both stores and every part of ASO, from launch to monthly management.
One service for both stores
We handle your App Store and Google Play listings together, so keywords, metadata and creatives stay consistent across both.
Full ASO in one place
Keyword research, metadata, creatives, localization and conversion work are done by the same team, not split between vendors.
It starts with a free audit
Every new client gets a free review of their current store listing before committing to anything.
Ongoing work, not a one-time fix
Monthly ASO management keeps rankings and conversion improving as the stores and your competitors change.
Launch support
New apps get a keyword and metadata plan from day one.
Find out what’s holding your app back.
Get a free ASO audit highlighting ranking opportunities, metadata issues, conversion gaps, and competitor insights. Every new client starts here, before committing to anything.
- Keyword opportunity analysis
- Metadata review
- Competitor comparison
- Creative evaluation
- Conversion recommendations
- Clear growth priorities
Prefer email? Write to support@asoflo.com, or see the contact page.
ASO questions. Straight answers.
Common questions about ASO and how we work, answered plainly.
What is App Store Optimization?
App Store Optimization (ASO) improves how your app is discovered and how its store listing converts visitors into users. It combines keyword research, metadata, creative assets, localization, and ongoing testing on the Apple App Store and Google Play. Our guide to ASO strategy shows how the parts fit together.
How long does ASO take to work?
Listing changes usually go live within a week: Apple typically reviews 90% of submissions in under 48 hours, and Google Play takes from a few hours to seven days. Rankings and installs take longer to respond, depending on your traffic and competition. We set a baseline and track each change, so you see what moved rather than a promised date. Our ASO strategy guide explains how long tests run in each store.
Can ASO increase organic downloads?
Yes, it can. Better visibility brings more relevant people to your listing, and clearer messaging and creative help more of them install. How much depends on demand, competition, product quality and how well the listing converts, so we measure organic installs alongside rankings.
Can I do ASO myself instead of hiring an agency?
Yes. Our guides show how, starting with how the parts of an ASO strategy fit together. Tools give you data, but someone still has to choose the keywords, write the metadata and read the tests, in both stores. If you’d rather hand that to one team, we start with a free audit, so you see what we’d change before committing to anything.
Do you optimize both iOS and Android apps?
Yes. We work across the Apple App Store and Google Play. Each store has different metadata fields, creative tools, and testing capabilities, so we build a strategy for each platform rather than duplicate the same listing. For Google Play specifics, see our guide to Google Play listing optimization.
Do you provide keyword research?
Yes. We research search intent, relevance, competition, and market signals, then prioritize keywords that fit your app and its growth stage. Research includes competitor analysis and ongoing review as your category changes. Our guide to app store keyword research explains the approach.
Do you redesign App Store screenshots?
Yes. Creative optimization can include screenshot strategy and design, app icons, preview video direction, messaging, and visual hierarchy. We define the scope around your needs and test improvements where the stores’ tools and traffic allow. The conversion checks in our ASO checklist are a good place to start.
Do you offer ongoing ASO management?
Yes. Monthly ASO management can include ranking monitoring, metadata updates, creative experiments, competitor tracking, and performance reviews. The roadmap evolves with your app, your releases, and what we learn.
Can you help launch a new app?
Yes. We can help define your keyword strategy, positioning, metadata, and launch creatives before your first release. After launch, real performance data helps us refine those initial decisions.
Do you guarantee #1 rankings?
No. Only Apple and Google control their search results, so nobody can honestly promise a position. We set a baseline, prioritize the opportunities and track every change, so you can see what’s working.
Guides to App Store and Google Play optimization.
Short reads on ASO strategy, listing reviews and keyword research, each linked to Apple’s or Google’s own documentation.
- The foundations
ASO strategy: a clearer path from search to install.
6 min read - Practical playbook
ASO checklist: your next store listing review, simplified.
4 min read - Keyword intelligence
App Store keyword research: find the searches that fit your app.
4 min read
There’s also a guide to Google Play listings and experiments. See all guides