App Store Optimization guides
Short, practical guides to App Store and Google Play optimization. Each one links to Apple’s or Google’s own documentation, so you can check the current rules for yourself. New to ASO? Start with how the parts of an ASO strategy fit together.
- THE FOUNDATIONS
ASO strategy: a clearer path from search to install.
How the parts of an ASO strategy fit together: match real search intent, turn store visits into installs, and measure changes so you know what worked.
- PRACTICAL PLAYBOOK
ASO checklist: your next store listing review, simplified.
A short ASO checklist for your next release: review keywords, metadata, screenshots and measurement on the App Store and Google Play before you ship.
- KEYWORD INTELLIGENCE
App Store keyword research: find the searches that fit your app.
How to research App Store and Google Play keywords: start from real use cases, judge relevance before volume, and use each store’s metadata fields well.
- GOOGLE PLAY
Google Play listing optimization: build a listing that learns.
How to improve a Google Play store listing: a clear title and descriptions, store listing experiments that test one idea, and custom listings by audience.
Metadata reference
Put the ideas to work for your app.
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