What we do

We handle App Store Optimization (ASO) for apps on Apple’s App Store and Google Play. ASO is the work of getting an app found in store search and turning those store visits into installs. Our services:

We also offer monthly ASO management, and launch support that gives new apps a keyword and metadata plan from day one. Every new client starts with a free ASO audit: a review of their current store listing.

Who we work with

Indie developers, startups and small-to-mid app companies that want more organic installs without relying only on paid ads. Their apps are games, utilities, health & fitness, finance, education, lifestyle and other consumer apps. They usually come to us with one of these problems:

  • Downloads are low or flat, and the app doesn’t rank for relevant keywords.
  • Many people see the store page but few install, because the icon, screenshots or description are weak.
  • The app is about to launch, or has just launched, and needs a keyword and metadata plan.
  • The app wants to enter new countries and needs localization.
  • Paid ads are expensive, and the team wants more of its installs to be organic.

How we work

ASOFlo works in four steps: a free audit of your current listing, a prioritized plan, the changes themselves across keywords, metadata, creatives, localization and conversion, and then monthly ASO management that tracks the results and feeds what we learn into the next round.

  • A free audit of your current listing comes first, before you commit to anything.
  • We plan both stores together, so keywords, metadata and creatives stay consistent across the App Store and Google Play.
  • The same team handles keyword research, metadata, creatives, localization and conversion work, instead of splitting it between vendors.
  • With monthly management, we track visibility, rankings, installs and conversion as the stores and your competitors change, and use what we learn in the next round of changes.

What we won’t promise

We don’t guarantee rankings. Only Apple and Google control their search results, so a promised position is a reason for doubt. Instead we set a baseline, prioritize the opportunities, and track changes over time, so decisions rest on evidence.

Is ASOFlo the right fit for your app?

We’re a good fit if:

  • Your app is on the App Store, Google Play or both, and you want more organic installs without relying only on paid ads.
  • You’d rather have one team handle keywords, metadata, creatives, localization and testing for both stores.
  • You’re about to launch, or you’re taking the app into new countries.
  • You want someone to keep working on the listing as the stores and your competitors change.

We’re probably not the right fit if:

  • You want a guaranteed ranking or a fixed date for results. Nobody can honestly promise either.
  • You’d rather do the work yourself. Our ASO guides cover the basics.

If that sounds like your app, start with a free ASO audit. It costs nothing and doesn’t commit you to anything.

What we publish

Our ASO guides cover strategy, keyword research, Google Play listings and listing reviews. Every platform fact in them is checked against Apple’s or Google’s own documentation, and each guide lists its sources.

Contact

Email support@asoflo.com, or see all the ways to reach us.